ASW Series

This series of six books are the best selling textbooks in all areas of Decision Sciences. The publisher wanted a a departure from the similar look of the past few editions. They wanted brighter and friendlier covers. “Sophisticated but fun” they said. In addition, the design had to accommodate differing title lengths, numbers of authors and some books had subtitles and some didn’t.

cover for ASW Introduction to Management Science, 13th edition

cover for ASW Modern Business Statistics, 4th edition

cover for ASW Essentials of Modern Business Statistics, 4th edition

cover for ASW Quantitative Methods for Business, 4th edition

cover for ASW Statistics for Business and Economics, 11th edition

cover for ASW Essentials of Statistics for Business and Economics, 6th edition